Hubspot 101: The Basics to Get You Started 

If you are looking cloud based CRM software for your business, Hubspot is here for you with all sorts of amazing features.

In the world of marketing, especially inbound, Hubspot takes the lead.

While the name is quite casually thrown around enough for many to acquaint themselves with it, it’s a bit more complicated to figure out the actual software.

However, no fear, let’s discuss Hubspot and get the basics in order. 

What Is Hubspot? 

Hubspot is a cloud-based CRM software designed to align sales and marketing teams, foster sales enablement, and optimize your strategy for inbound marketing.

To sum up, it helps you market better and more effectively by optimizing your inbound sales strategy to generate a higher quantity and quality of leads that your sales team can pursue. 

What Does Hubspot Do? 

Now that we know what it is let’s talk about what it can do. 

If you’re running a sales-based business, you know how hard it can be to streamline all the data and make it accessible for all departments to access and acquaint themselves with to help serve the customers better.

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This is where HubSpot comes in. HubSpot puts all that data, from the website hosting details, marketing strategies, leads generated, their previous contacts, and sales, secured in one cloud-based platform that anyone can access. 

In the start, HubSpot was primarily and singularly a CRM software before evolving into what it is now: a complete multi-faceted tool to aid every aspect of marketing.

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It allows you to generate leads, convince them according to the type of buyers they are, identify pain points, and then pass them on to the sales team to close the deal.

Now, it does a bit more than that. Now it: 

  1. Stores each company and leads in the CRM 
  2. Integrates seamlessly with a content management system (HubSpot CMS) designed to target marketing
  3. Make one mutually accessible portal for the company. 
  4. Aid marketing, sales, services, and operations to improve their working and customer experience and generate higher revenue 

Glad you asked! Let’s run through some of the most defining benefits: 


All the data, from where the leads are coming from, their treatment, all the data on them; where they’re going to, and all past interactions, are accessible for the entirety of the company.

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Gone are the days where you send a swiftly worded email to your co-worker in marketing for a troublesome customer; and you can access all the data on them from right there, plus tips on how to deal with it. 

Live ChatBot Workflows 

HubSpot allows you to set up active chats and chatbots to deal with customers at the moment, even if the team is out of the office.

This will enable you to maximize your leads and lead to more significant revenue and customer satisfaction.

Lead/Contact Tracking 

All interactions with prospects, leads, and customers are tracked; giving better access to a sales rep when to follow up for services and help in training new onboards to see how the pros close deals.

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And that’s just getting started.


In conclusion, HubSpot is all-encompassing marketing software to help track each step. This is just a toe in the pool, and the actual possibilities of the software are limitless.

We hope this was helpful and answered all your HubSpot-related queries- and hopefully sparked new ones. 

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