Lionel Messi Gets A Rockstar Welcome in Jeddah. He is Now A Saudi Tourism Brand Ambassador

Minister of Tourism Al-Khateeb, stated that Argentine football star Lionel Messi had become the official brand ambassador of Saudi tourism.

Messi was accorded a stirring welcome upon arrival at King Abdulaziz International Airport in Jeddah

Jeddah Minister of Tourism Ahmed Al-Khateeb, announced that Argentine football star Lionel Messi had become the official brand ambassador of Saudi tourism.

Monday, Messi received a rousing welcome at King Abdulaziz International Airport in Jeddah. He reached Saudia accompanied by his colleague in the Argentine national team; and French club Paris Saint-Germain midfielder Leonardo Paredes and other friends.

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Welcoming the player, Minister Al-Khateeb wrote on his Twitter account: “Today I welcome Lionel Messi and his friends to Saudi Arabia.

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We are excited for you to explore our ancient history, the treasure of the Red Sea, and the Jeddah Season. Messi is not on his first visit to Saudi Arabia, and it will not be the last.

The minister tweeted in Arabic, “I am pleased to announce Messi as the ambassador of Saudi tourism.” 

The photo, attached with the tweet, showed Messi’s arrival in Jeddah and his colleague Leandro Paredes.

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As the announcement of Messi’s new role as Saudi Arabia’s tourism brand ambassador spread on social media; many users, including fellow footballers, lauded the Tourism Ministry for the appointment.

This visit is Messi’s fourth visit to Saudi Arabia since 2011.

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He led his country in a friendly match against the Saudi national team at King Fahd International Stadium in Riyadh; before attending the Super Classico Cup between Brazil and Argentina in Riyadh.

During the third visit in 2020, he faced Atletico Madrid in the semi-finals; at King Abdullah Sports City stadium in Jeddah.

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