Saudi Arabia’s growing coffee market demonstrates attractive opportunities
Riyadh — The Public Investment Fund (PIF) launched the Saudi Coffee Company on Sunday. It intends to invest nearly SR1.2 billion in the national coffee industry over a ten-year period.
The company will enable Saudi Arabia’s coffee bean to be a global product in the future. The southern Jazan region is famous for Coffea Arabica production.
The Saudi Coffee Company will develop food and agriculture and diversify sources of income for the local economy.
The Saudi Coffee Company will ensure that the national coffee industry is enabled along its entire value chain, from bean to cup.
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Market data shows a 4 percent growth in coffee consumption since 2016. It is forecast to increase further, by 5 percent annually by 2026. It will reach an annual consumption of 28,700 tons.
PIF’s SR1.2 billion investment in the national coffee industry will boost production from 300 tons to 2,500 tons per year.
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Saudi Khawlani coffee beans are sourced from the mountainous regions of Jazan, Al Baha, and Aseer. The three regions have 2,500 coffee plantations with more than 400,000 coffee plants.
The company will introduce the latest technologies in the planting; harvesting, roasting, and marketing of coffee in Saudi Arabia.
The company will establish dedicated academies for Saudi professionals, entrepreneurs, and farmers.
