Riyadh: The Saudi Tourism Authority (STA) signed a memorandum of understanding in Riyadh with Emirates Airline to promote Saudi tourism, attract travelers, develop services, enrich the travel experience, and exchange information.
The MOU unifies marketing and media expertise efforts and increases the number of Emirates Airline flights to tourist destinations in Riyadh, Jeddah, Dammam, and Madina. Together with an increased level of ground and air services to ensure a smooth, enjoyable, and inspiring tourism experience.
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The agreement also seeks to work on joint promotional campaigns in the main target markets; and exchange market and customer developments information.
The Saudi Tourism Authority and Emirates Airline partnership will promote tourist destinations to attract tourists worldwide. Develop services to meet the aspirations of tourists to enjoy the treasures; and tourism of natural and climatically diverse heritage and history. Highlight the authentic Saudi welcome and hospitality.
The MOU signed between the Saudi Tourism Authority, and Emirates Airline will enable 120 or so destinations worldwide to connect to various Saudi destinations directly.
Emirates Airline President Sir Tim Clark said; “We’re proud to partner with the Saudi Tourism Authority strategically and support the efforts to unlock the attractions; and immense potential of the Kingdom’s vibrant heritage, culture, and stunning natural beauty to the world.
Saudi Arabia is now positioned as a must-visit destination, which is just the beginning. The Kingdom’s tourism will attract diverse visitors, raising awareness of the Kingdom’s iconic sites.