Fred Perry has opened a first-of-its-kind experience of pop culture in Saudi Arabia for a limited time.
British heritage fashion brand, Perry, has imagined the future shop, with an experimental pop-up in Riyadh.
Located right next to the Fred Perry shop on Olaya Street, the space houses pop-up events and a creativity hub.
The pop-up, a first of its kind in Saudi Arabia, amalgamates elements you typically would not find in a shop in Saudia.
It provides an insight into the man Fred Perry was and the iconic Perry shirt.
The space is illuminated by LED lights and furnished with unpretentious furniture in wood and glass.
Perry has been part of the subculture since the 1950s, and here at the Fred Perry Pop-up, you can expect to see various local art programs, independent movie screenings, and musical events.
Even more, it also serves coffee, with roasts as visually appealing as they are delicious.
The Perry pop-up will remain open for six months, don’t miss it.
Fred Perry Pop-Up Exhibition,
8338 Olaya St,
Al Olaya, Riyadh
12213, weekdays 1 pm to 10 pm & weekends 2.30 pm to 11.30 pm.
Until March 2022. @fredperry.me