Jeddah — Formula 1 STC Saudi Arabian Grand Prix 2021, held at Jeddah Corniche Circuit from Dec. 3 to 5, 2021, has set a record for the highest number of viewers on social media channels. Especially on YouTube and the “Sky Sports Formula 1” channel, which owns the rights to live broadcasts of the races, to be the highest number in the history of F1 racing.
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The number of views on the YouTube platform for the closing ceremony reached (6,351,491); with live broadcast viewers reaching 2.66 million viewers. The highest number of views recorded by Formula 1 races in the channel since it purchased the rights for live broadcasts ten years ago.
Formula 1 racing is the most-watched sport in the world. Watched by nearly 500 million viewers and broadcast in over 200 countries; the Saudi Formula 1 audience reaches 1.92 billion, and more than 40 million followers on social media channels.
Formula 1 STC Saudi Arabian Grand Prix 2021; saw a significant media presence with 173 media personnel from 28 countries, representing 129 media outlets.
It is worth mentioning that Saudi Arabian Grand Prix 2021 is part of a long-term partnership extending to 15 years; along with a series of successful international events in various sports.
The successes of the event result from the unlimited support from the Crown Prince in line with his plans; and goals of the Kingdom’s Vision 2030. Enhancing the position of the Kingdom regionally and globally and creating a vibrant society with the highest quality of life standards.