Riyadh, Saudi Arabia, 24th April 2025 – Victoria’s Secret, the leading specialty retailer of
intimate apparel and beauty products, including modern, fashion-inspired collections, fine
Fragrances, body care, and loungewear have launched a pop-up activation in celebration of
Bombshell Eau De Parfum’s 15th anniversary in Riyadh, Saudi Arabia.
The pop-up activation will be open for two weeks, beginning Thursday, April 24th, through
Saturday, May 10th, and will take place in the city’s popular shopping destination, Riyadh Park
Mall, for all customers to enjoy. The limited-time-only activation will feature a giant Bombshell
bottle adorned with cascading peonies, inspired by the fragrance’s luxurious and iconic
essence.
As part of the activation’s specialized offerings, shoppers will be invited to take part in the
Florist’s Bombshell Quiz, a playful scent-matching experience that reveals their perfect
Bombshell profile. Each guest will receive a handcrafted peony, complete with a fragrance
card that tells their personal scent story. The journey continues with the chance to leave a
heartfelt message in the activation’s Peony Garden, providing the chance to win exclusive
giveaways.
Confident and bold, the iconic Bombshell fragrance features a sparkling radiance of Brazilian
purple passion fruit, while the heart of this scent blossoms with Bombshell’s distinctive floral
essence, featuring the pristine Shangri-La peony. Infused with vanilla orchid from
Madagascar, a creamy sweetness envelops the senses. Yet, it’s the Italian sun-drenched
pine that lends the fragrance’s iconic olfactory twist.
About Victoria’s Secret
Victoria’s Secret & Co. (NYSE: VSCO) is a specialty retailer of modern, fashion-inspired
collections including signature bras, panties, lingerie, apparel, casual sleepwear, swim,
lounge, and sport, as well as award-winning prestige fragrances and body care. VS&Co is
comprised of market-leading brands, Victoria’s Secret and PINK, that share a common
purpose of supporting women in all they do, and Adore Me, a technology-led, digital-first
innovative intimates brand serving women of all sizes and budgets at all phases of life. We
are committed to empowering our more than 30,000 associates across a global footprint of
more than 1,380 retail stores in nearly 70 countries.
Find out more at victoriassecret.com.sa, or on our social pages:
Instagram: https://www.instagram.com/victoriassecretmena/?hl=en
Facebook: https://www.facebook.com/victoriassecretME
For more information, please contact:
[email protected] or [email protected]
I’m Andrew Reed, an author and writer at saudiscoop.com. I am dedicated to providing insightful reporting and crafting engaging content for readers in Saudi Arabia and beyond.
