Instagram Influencers in KSA You Need to Follow 2023

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Are you looking for the top KSA Instagram influencers in Saudi Arabia? Look only as far as our comprehensive guide. This guide features the most influential personalities in fashion, beauty, travel, and more. 

Get the inside scoop on the latest trends and stay up-to-date with the hottest social media stars in the Kingdom. With our expert insights and analysis, you’ll be well on your way to discovering the top KSA Instagram influencers in Saudi Arabia.

Here is the list of Top Instagram influencers from Saudi Arabia. They have successfully built their brands and have become leaders in their respective niches.

List of Top Influencers in KSA

NameUsernameFollowersLikes per postEngagement rate
Ahmad Al Shugairi@ahmadalshugairi16M100K6.25%
Nadine Nassib Njeim@nadine.nassib.njeim16M150K9.38%
Nesma Elgohary@nesmaelgohary5M30K6%
Noha Nabil@nohanabil12M50K4.17%
Tareq Al-Harbi@tareqalharbi10M75K7.5%
Lojain Omran@lojainomran10M50K5%
Huda Kattan@hudabeauty52M1M1.92%
Abdulaziz Baz@abdulazibaz5M20K4%
Jannat Zubair Rahmani@jannatzubair2946M100K2.17%
Turki AlAlShikh@turkialalshikh10M50K5%

Ahmad al Shugair

Ahmad Al Shugairi is a Saudi Arabian motivational speaker, media personality, and writer. He has more than 16 million followers on Instagram. Al Shugairi is known for his ability to connect with his audience and his positive outlook on life. 

His posts often feature inspirational quotes, motivational messages, and lifestyle content. Personal growth, self-improvement, and education are top on the list of featured content on Ahmad’s Instagram. 

Not just that, he also authored several books reflecting the same aspects. Ana Aqra, which means ‘I read,’ is founded by Ahmad Al Shugairi and focuses on promoting literacy and reading among the region’s children.  

Nadine Nassib Njeim

Nadine is one of the most widely known Instagram personalities in the Arab world. Her loyal fan base includes 16 million followers that enjoy her content and get a sneak peek into her everyday life.

Nadine shares travel, lifestyle, and fashion experiences with behind-the-scenes moments from time to time. Nadine has worked as a model for several high-profile fashion brands and acted in television series and movies.

In addition to her career in fashion and entertainment, Nadine is an activist and philanthropist. She shared her experiences of domestic violence with the audience and condemned it on the platform to create awareness.

Nesma Elgohary

Nesma Elgohary is known for her lifestyle, being a stylist, and fashion content. If you’re a Saudi citizen, you must’ve heard about the Nesma Boutique.

Nesma deals in affordable fashion items that endorse style, including abayas, dresses, and accessories. Her brand got featured in various fashion blogs and publications.

Nesma has over 5 million followers on her Instagram handle, and she is admired for her chic and unique fashion sense. She involves her audience by throwing the limelight on her personal life and experiences, making them part of and gaining engagement.

Noha Nabil

Noha Nabil is known for her beauty channel and makeup tutorials, and she has more than 12 million followers on Instagram. She started her brand called N Lashes, which is renowned not just in Saudi Arabia but also throughout the Middle Eastern region.

N lashes focus on enhancing the beauty of the eye and sell high-quality false eyelashes. Noha has been very vocal about gender equality and women empowerment, a part reason to be a prominent personality in the country.

Tareq Al-Harbi

Tareq Al-Harbi is a famous entrepreneur, Saudi Arabian Instagram content creator, and influencer. He came into the social media business through Snapchat before transitioning to Instagram.

With over 10 million followers, Tareq is best known for his engagement and creative content. He provides fitness and lifestyle tips and insights into his daily life, travel adventures, and personal experiences. He has a very successful venture under his name, Meraki, a clothing line of streetwear-inspired apparel and accessories.

The brand is trendy in KSA and also throughout the Middle East. Tareq’s influence in the social media world, his entrepreneurial spirit, and his philanthropic work for charitable organizations have made him a prominent figure in KSA.

Lojain Omran

Lojain, with over 10 million followers under her belt, is a well-respected philanthropist and influential personality in Saudi Arabia’s media industry. Her work as a social media influencer and television presenter has made her a prominent figure in the country’s cultural and social scene.

She started hosting various Saudi television shows and gained recognition for her performances. From lifestyle to entertainment to social issues, all boxes were ticked when Lojain entered the media business. Besides being an active Instagram trendsetter, she is well known for her philanthropic work in fields like women empowerment and education.

Huda Kattan

Huda Kattan is a Dubai-based makeup artist, beauty blogger, and businesswoman. She is the founder of Huda Beauty, a global makeup and beauty brand that offers a wide range of products. 

Kattan has more than 52 million followers on her business Instagram and more than 2 million followers on her private account. Her posts often focus on beauty tutorials, makeup tips, and behind-the-scenes looks at her brand. She has solely grown Huda’s beauty to become a brand logo. 

Huda endorses flawless beauty and says no to filters and photo edits.

Abdulaziz Baz

One of the biggest social media stars and comedians of the Middle East has to be Abdulaziz Baz. Abdulaziz Baz creates hilarious clips portraying his everyday life in the Emirates, with over 5 million followers.

Millions admire Abdulaziz’s sense of joy and positivity. His act of kindness this Ramadan, by arranging surprise travels for taxi drivers to visit their hometowns, got our hearts smiling for all the reasons.

Other than that, Abdulaziz Baz is a travel influencer who captures stunning photographs and videos from his adventures around the world. He promotes tourism and shares insights into various cultures through his content.

Jannat Zubair Rahmani

Jannat Zubair Rahmani, although an Indian actress and social media influencer, has also garnered a significant following in Saudi Arabia. Her engaging content, relatable persona, and fashion sense have contributed to her success as an influencer, transcending geographical boundaries.

Through her Instagram posts, she provides glimpses into her personal life, shares her fashion choices, and engages with her 46 million followers, fostering a sense of connection and community.

Jannat’s influence in Saudi Arabia stems from her ability to captivate and resonate with audiences worldwide, including those in Saudi Arabia who appreciate her talent, content, and relatability.

Turki AlAlShikh

Turki AlAlShikh is primarily recognized for his role outside of the realm of being an Instagram influencer, making him a prominent Saudi Arabian social media figure. He has gained a substantial following due to his active Instagram presence.

Turki shares behind-the-scenes glimpses of events and updates about his initiatives and engages with his followers. He often posts about sports, cultural activities, and his interests, giving his followers a glimpse into his multifaceted personality.

Turki AlAlShikh’s various engagements and overall contributions have significantly impacted the Saudi landscape.


Take from the discussion, These top Instagram influencers in KSA have been able to influence and shape opinions on various topics. While the list of top Instagram influencers in KSA constantly evolves, one thing is clear – their influence is here to stay. 

You only become an influencer after some time; you have to gain the audience’s trust over time and build content that’s challenging and attractive for your followers to follow. There are many other talented and influential Instagram users in Saudi Arabia. Did you find your favorite Saudi content creator in this list? 

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