It has been quite some time since Amazon took over Souq.com in Saudi Arabia. While the acquisition process was pretty easy to deal with as sellers, the actual impact still was not entirely clear about selling on Souq ksa.
If you’re looking to become an e-seller in KSA through Souq- or Amazon.sa now- there might be quite a few questions in your mind.
This article will address some key differences, pros and cons, and how to actually become an e-seller on souq.com.
Souq KSA – What Happened?
In case you missed out on it last year, Amazon bought Saudi’s biggest e-selling platform, Souq, in a $580 million deal. As a result of the performance, all souq seller IDs, buyer IDs, and platforms got converted into Amazon ones.
Souq users didn’t even have to download a different app! All of it was done by the company’s side to avoid unnecessary labor on the buyers and sellers.
Now, Souq goes by Amazon.sa and is controlled along with Amazon owners. While you can still sign up to Souq as a seller, really, you’ll be selling on Amazon.sa.
Souq KSA – What Changed?
There were a few changes considering sellers weren’t selling on Souq KSA anymore.
► The website was rebranded to one with the Amazon layout, and users can interact and shop there.
► Users also have the option to switch between English and Arabic for browsing.
► Product selection and can order from a variety of different places in the Middle East and all over the globe.
► Moreover, buyers also have a much larger variety of products to choose from. From plane tickets to electronics to toiletries, you can get it all.
► With the signature’ top products’ section available as well, users have a much more interactive and well-rounded shopping experience.
► There are new delivery options available, too. Buyers can opt for same-day delivery (with extra charges) or next-day delivery if they choose.
► For sellers, the opportunity is golden. With this expansion, sellers have access to not only the Saudi Arabian market but the global market.
► You can sell in any market in the world and have the opportunity to rank globally and expand your business to an incredibly large extent with no website building or anything required.
► Selling on Amazon, especially globally, is highly profitable since it reduces many fixed costs for you while maximizing profit and giving you access to a much larger pre-existing consumer base.
With all these in mind, if you’re looking to sell on Souq, this is the ideal time to do so.
It gives you the most significant market and platform as compared to local selling sites, reduces costs on your side, helps boost profits, and allows you the opportunity to rank internationally.
So, how do you do it?
How To Sign Up to Sell on Souq KSA/ Amazon.sa
Now, as a seller, we’re sure you’re wondering how to go about adapting to this takeover of Souq KSA. The process is, surprisingly, pretty simple.
Read: Over 571,000 ex-pats leave the Saudi job market in a year
Follow these next couple steps, and you can get back into the business in practically no time at all!
However, one big thing you need to consider is that Amazon does not accept registrations from individual sellers only if you are a good brand should you begin this venture.
► To begin selling on Amazon.sa, first go to the website itself and click on “sell on Amazon.” Here, go forward with “Register Now,” through which you’ll get redirected to a registration page. Fill in your name, email, etc.
► Following registration and verification, you will be consulted regarding the further process and registration; fill in all the information required on your end. At this point, you have completed the entire procedure. Now, you will be provided with your own Amazon.sa seller account.
► However, there’s just a smidge more work to do before accepting orders. We’d firstly recommend making your store attractive to customers, so build a store homepage with a template that stands out. Construct your store pages, add content tiles.
► Now, finally, upload your products. In no time, you’ll start receiving orders as your brand establishes its presence through Saudi Arabia and even abroad!
The benefits of this takeover are endless! To start with:
► Saudi Arabia is a country with the third-largest population in the Middle East and the second-largest internet user population.
► This move will drive immense amounts of traffic to SA’s eCommerce region and lead to a much bigger market for you.
► Furthermore, for sellers in Saudi Arabia, this couldn’t have had better timing. The ongoing Coronavirus pandemic rendered offline ways of selling pretty much useless. Soon, Amazon’s services will open up possibilities for Saudi Arabian sellers to maximize profits far more than ever before!
► Amazon has had a history of giving markets space for selling. At its very conception, Amazon quickly became the central source through which to buy books.
To do so, it opened its doors and provided infrastructure to bookstores for selling more easily.
Similarly, right now, rather than destroying competition, Amazon is creating space to make it more efficient. With Souq KSA and Amazon under the same roof, space for customer choice will increase twofold.
► For customers, this is magnificent for a multitude of reasons. Firstly, it offers you a much more increased range of products.
► Amazon has also ensured that next-day delivery on all orders over SAR200 (53.30 USD). This is by tying up with Saudi Post, one of the region’s best delivery service agencies.
With this development, Amazon will create space for better delivery in Saudi Arabia than it has ever seen.
We hope you found this interesting and helpful for starting your selling journey on Amazon. For more content like this, check out our website. Good luck!