Consumers in dense countries may prefer smaller cars. At the same time, countries with large areas (and parking spaces) allow for larger trucks. Similarly, rugged terrain may require vehicles that can adapt and scale quickly.
And it is also a question of which manufacturer invested in the country. The world’s largest automakers scrambled to attract consumers from around the globe. They developed factories, renamed models, and even built specific cars to suit the tastes of each country.
This Budget Direct Car Insurance infographic highlights the world’s best-selling vehicles, using year-end sales data from 2019.
Which is the Most Popular Vehicle in Each Country?
Although the map may vary across the board, one thing is sure: Toyota’s dominance.
The Japanese automaker has been the world’s most valuable for many years. Before being overtaken by Tesla, it was the best-selling vehicle in 41 out of 104 countries.
Toyota’s Corolla was the world’s best-selling vehicle in 2019; however, the sedan ranked first in only five countries.
The Toyota Hilux (The Toyota Pickup in North America) is a best-seller in 16 countries and the leading vehicle in most of them. It has a solid market share in the southern hemisphere, including Argentina, South Africa, and Australia.
The other constant factor was the strength of the local manufacturers. Many countries had local models as the best-selling vehicles, with large automakers, especially in Europe.
Read: Saudi Arabia’s Top 10 Favorite SUVs
So, what do car consumers prefer today? As the best-selling vehicles worldwide, cars have a slight advantage over trucks.
Of the 104 countries with sales accounted for in the study, the smallest cars often classified as “passenger cars” (including sedans, hatchbacks, and subcompacts) made up the majority, with 57 of the top sellers by country in top-selling.
” Light trucks” or “light commercial vehicles,” which include trucks, sport utility vehicles, and vans, were the best-selling vehicles in 47 countries.
Best-selling vehicles by type
Rear window: 12
Saloon: 25
Sedan / Wagon: 1
Subcompact: 19
SUV: 20
Truck: 24
Van: 3
However, changes in car consumer preferences are already making their mark. The Tesla Model 3 electric vehicle (EV) was already the top-selling vehicle in the Netherlands, Norway, and other countries like China to increase consumers’ incentives to buy electric cars.
That doesn’t even consider the slowdown in travel during the COVID pandemic, more workers moving away, and the strain on semiconductors on automakers. The map of the world will genuinely transform even further post-COVID.
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