Quick Answer
Noon (noon.com) is Saudi Arabia’s leading homegrown e-commerce marketplace. The company launched in 2017 and is backed by Saudi Arabia’s Public Investment Fund (PIF) along with Emaar founder Mohamed Alabbar.
In Saudi Arabia, Noon delivers millions of products across multiple categories including:
- Electronics
- Fashion
- Beauty products
- Home essentials
- Groceries
- Kitchen and lifestyle products
Noon operates across Riyadh, Jeddah, Dammam, and cities throughout the Kingdom. Standard delivery for express items is usually completed the next day, while same-day delivery is available in major cities.
Customers can also return eligible products within 15 days under Noon’s return policy.
What Is Noon?
Noon is the Middle East’s largest homegrown e-commerce platform. Launched in 2017 with a USD 1 billion investment from the Saudi Public Investment Fund and Mohamed Alabbar, the founder of Emaar Properties and developer of Burj Khalifa, Noon was built specifically for the Middle Eastern consumer: Arabic and English interfaces, local payment preferences including cash on delivery, regional logistics, and a product catalog curated for Gulf tastes and needs.
Unlike global players such as Amazon, which expanded into the region, Noon was designed from the ground up for customers in Saudi Arabia, the UAE, and Egypt. Its corporate headquarters are in Riyadh, its largest warehouse is in Saudi Arabia, and its operational model reflects deep knowledge of the local logistics and consumer landscape.
By 2026, Noon will have grown into a full digital ecosystem that extends far beyond standard e-commerce: Noon Food handles restaurant delivery, Noon Daily covers grocery orders, Noon Minutes provides ultra-fast delivery of everyday essentials, Noon Supermall serves as a premium brand shopping destination, Noon Pay is a digital payment platform, and Namshi and SIVVI serve as fashion-first sub-brands.
Quick Facts
What Can You Buy on Noon Saudi Arabia?
From tech products to fashion, kids’ toys, homeware, furniture, baby products, beauty products, books and stationery, groceries, sporting and outdoor products, and much more, the Noon Saudi Arabia store has millions of authentic products.
Product Categories on Noon KSA
Mobiles and Electronics are the most popular category on Noon. Full range of Apple, Samsung, Xiaomi, Oppo, Vivo, Huawei, and other global brands. Laptops, tablets, smartwatches, headphones, gaming consoles, and accessories. Noon’s electronics pricing is competitive and includes official warranty products from authorized Saudi distributors.
Fashion and Lifestyle Men’s, women’s, and children’s clothing, shoes, bags, accessories, and luggage. A mix of international brands and regional labels. Noon’s fashion sub-brand Namshi specializes in premium fashion with fast delivery across Saudi Arabia and the UAE.
Home and Kitchen Furniture, home decor, bedding, kitchen appliances, cookware, cleaning equipment, and small appliances. Noon has become one of the most popular platforms for furnishing a new apartment in Saudi Arabia, particularly for expats who need everything at once.
Beauty and Personal Care Skincare, makeup, fragrances, hair care, men’s grooming, and wellness products from major global brands, including L’Oreal, MAC, Maybelline, Nivea, and Saudi-exclusive distributors.
Groceries and Daily Essentials Noon Daily (grocery delivery), Noon Minutes (under 1-hour essentials), and the standard grocery section on the main app collectively give Noon a comprehensive grocery presence competing directly with Carrefour, Panda, and LuLu online.
Baby and Kids Full range of baby gear, clothing, toys, educational products, and safety equipment. Popular with families who prefer doorstep delivery over mall shopping.
Sports and Outdoor Fitness equipment, sportswear, outdoor gear, camping equipment, and sports nutrition.
Books, Stationery, and Office Arabic and English titles, school and office supplies, arts and crafts.
Automotive Car accessories, tires, car care products, and electrical add-ons.
Gift Cards Digital and physical gift cards covering major Saudi retail, entertainment, and restaurant brands.
Noon’s Delivery Services in Saudi Arabia 2026
Noon offers fast, free next-day delivery on Noon Express orders through its standard delivery network, with same-day delivery available on orders meeting the minimum threshold in major cities.
Delivery Options
Noon Express (Next-Day) Products with the “Express” label ship from Noon’s own fulfillment centers and arrive the next business day in Riyadh, Jeddah, Dammam, Al Khobar, and major cities. Free next-day delivery is available for Noon VIP members and on qualifying orders.
Same-Day Delivery Available in Riyadh and Jeddah for selected categories. Orders must be placed before a cutoff time (typically early afternoon) to qualify.
Noon Minutes (Ultra-Fast) Noon Minutes provides 1-hour delivery of everyday essentials such as groceries, snacks, household items, and personal care products through the Noon app. Available in Riyadh and expanding to other cities.
Standard Delivery (2 to 4 Days) For seller-fulfilled items and remote cities. Noon delivers to all regions across Saudi Arabia, including smaller cities and rural areas.
Noon Food (Restaurant Delivery) Noon Food is a restaurant-first delivery platform integrated into the Noon app, offering fair commissions and operating flexibility for the food and beverage industry in the Middle East. Available in Riyadh and Jeddah, competing with HungerStation and Jahez.
Payment Methods on Noon Saudi Arabia
Payment options include cash on delivery and credit and debit cards from Al Rajhi, Saudi National Bank, Saudi British Bank, and Arab National Bank.
All Payment Methods
Cash on Delivery (COD) Available across Saudi Arabia. Pay the delivery driver when the item arrives. No card needed. Highly popular among first-time buyers and those who prefer to inspect before paying.
Credit and Debit Cards Visa, Mastercard, and Mada (Saudi domestic card network) are all accepted. Card payments are processed securely with 3D authentication.
Noon pay is Noon’s own secure digital payment platform that allows users to send money, pay for purchases directly, and access rewards. A wallet-style payment method integrated across the Noon ecosystem.
Buy Now, Pay Later (BNPL)
Tabby splits orders into up to 4 payments, while Tamara splits orders into up to 12 payments. Both are interest-free and Sharia-compliant, making BNPL particularly popular in the Saudi market. Tamara also offers installment plans up to 24 months.
No-Charge EMI Selected banks offer EMI (Equated Monthly Installments) at zero interest on qualifying Noon purchases.
Apple Pay and Google Pay are both contactless payment options accepted via the Noon app and mobile website.
Noon VIP Loyalty Program
Noon VIP offers customers benefits, including 1% cashback on all Noon orders, free next-day delivery on Noon Express orders, and priority customer service.
The program is available across Saudi Arabia and the UAE and is particularly beneficial for frequent shoppers who regularly buy electronics, fashion, or household goods. Cashback accumulates and can be used against future purchases.
Major Sale Events in Noon, Saudi Arabia
Noon runs some of the most significant sale events in the Saudi e-commerce calendar:
Yellow Friday The Yellow Friday Sale was launched in 2018 by the marketplace to engage broader audiences, offer amazing deals and discounts, and ultimately boost sales. The event became a hugely successful annual event. Held in late November (aligned with Black Friday globally), Yellow Friday features discounts of up to 80% across major categories. It is the single biggest shopping event of the year on Noon.
11.11 (Singles Day) Held on 11 November each year, following the global trend. Electronics and fashion categories see the deepest discounts.
Ramadan Sales Daily deals on groceries and household essentials throughout the holy month, plus special offers on home, fashion, and gifts for Eid.
White Friday and Seasonal Sales. Additional sale events through the year, including back-to-school, National Day, and category-specific flash sales, are available in the app.
How to maximize sale savings: Add items to your wishlist before sales begin. Noon often gives early access notifications to VIP members and app users who have wishlisted specific items.
How to Shop on Noon Saudi Arabia: Step by Step
Via the Noon App (Recommended)
- Download the Noon Shopping, Food, Grocery app from the App Store (iOS) or Google Play (Android)
- Open the app and select Saudi Arabia as your region
- Browse by category or use the search bar
- Filter results by price, brand, rating, and delivery speed
- Add items to your cart or wishlist
- At checkout, enter your delivery address and select your payment method
- Confirm your order and track delivery in real time via the app
Via noon.com
- Go to noon.com/saudi-en (English) or noon.com/saudi-ar (Arabic)
- Create an account or log in
- Browse, add to cart, and check out as above
Tracking your order: Open the Noon app, go to My Orders, and tap on any order for a real-time delivery status update and the ability to contact the delivery driver.
Returns: For returns within 15 days, open the app, go to My Orders, select the order, and tap Return. For noon express items, returns are typically collected within 1 to 2 days. Refunds are processed within 5 to 10 business days to the original payment method.
Noon Supermall: Premium Authentic Brands
Noon Supermall allows customers to shop authentic, branded products directly from major brand official stores hosted on the Noon platform. Supermall is the section of Noon dedicated to ensuring authenticity, covering premium electronics, luxury beauty, and high-street fashion brands that operate their own official storefronts within Noon.
For shoppers who want the guarantee of buying directly from an authorized brand rather than a third-party seller, Supermall is the recommended section for high-value purchases.
How to Sell on Noon Saudi Arabia 2026
Noon operates a two-sided marketplace: alongside its own inventory, independent sellers can list and sell products to Noon’s customer base across Saudi Arabia, the UAE, and Egypt. The platform is one of the most accessible ways for Saudi entrepreneurs and established businesses to reach millions of regional shoppers.
Who Can Sell on Noon KSA?
To sell on Noon in Saudi Arabia, sellers need a registered business in the UAE, Saudi Arabia, or Egypt with a trade license valid for at least 30 days and authorizing trading, selling, or manufacturing activities.
International sellers can also sell on Noon in the UAE and KSA through the Global Selling Program. Chinese sellers are served through the Noon Global Shipping (NGS) model. Indian sellers have a dedicated Global Selling onboarding path for the UAE and KSA.
Registration: Step by Step
- Go to seller.noon.partners (the Noon Seller Lab)
- Enter your email address and phone number
- Verify both via OTP
- Choose a unique project name (internal, not visible to customers)
- On the Welcome page, select “Sell on noon.com”
- Enter your store details: country (Saudi Arabia), display name in English and Arabic, email, and phone
- Submit your documents:
- Valid trade license (minimum 30 days validity, registered in Saudi Arabia)
- Saudi VAT registration certificate
- Bank account details (IBAN registered in the company’s name)
- Owner or authorized signatory ID
- Noon reviews your application. The seller approval process typically takes 5 to 7 business days, depending on document verification and compliance checks.
- Upon approval, you receive access to your Seller Lab dashboard and can begin listing products
Registration fee: Registering on Noon is complimentary. Commission and operational fees only apply after making a sale.
Seller Fees and Commission
A minimum referral fee of 1 SAR is charged for each item sold on Noon. Referral fees are based on the selling price and product category, and are exclusive of VAT. These fees apply to all Fulfilled by Noon items starting from the updated schedule effective 1 September 2025.
Commission rates vary by product category. Additional fees depend on your chosen fulfillment model:
FBN (Fulfilled by Noon): Noon stores your inventory in its Saudi warehouse, picks, packs, and ships orders on your behalf. You pay storage fees (calculated by volume) and fulfillment fees (by weight and size). The advantage is speed: FBN products are eligible for next-day and express delivery, giving them a significant visibility boost on the platform.
FBP (Fulfilled by Partner): You store the inventory yourself, pack orders, and Noon’s logistics network handles delivery. You control your own fulfillment costs but are responsible for order preparation.
Tips for Selling Successfully on Noon KSA
Optimize product listings: Use keyword-rich titles, clear product descriptions in both Arabic and English, high-resolution images on white backgrounds, and accurate specifications. Noon’s search algorithm rewards completeness.
Use FBN for fast-moving items: Products stored in Noon’s warehouse qualify for express and next-day delivery badges, dramatically increasing conversion rates versus standard delivery items.
Participate in sale campaigns: Yellow Friday, 11.11, and other Noon sale events provide significant traffic boosts. Success on Noon depends on competitive pricing, strong product selection, and efficient inventory management.
Maintain competitive pricing: Noon’s price comparison tools mean buyers frequently compare your listing against other sellers. Price monitoring tools help maintain a competitive position without manually checking daily.
Manage reviews: Positive product reviews drive both algorithmic ranking and buyer confidence. Follow up on orders and respond to negative reviews professionally and promptly.
Noon vs Amazon.sa: Which Should You Use in Saudi Arabia?
Both noon.com and Amazon.sa (amazon.com.sa) operate in Saudi Arabia and compete directly across most product categories. Here is how they compare in 2026:
| Feature | Noon | Amazon.sa |
|---|---|---|
| Founded | 2017 (Saudi-backed) | Amazon entered KSA via the Souq acquisition in 2017 |
| Arabic language support | Full Arabic interface | Full Arabic interface |
| Cash on delivery | Yes | Yes |
| BNPL (Tabby/Tamara) | Yes | Limited |
| Same-day delivery | Yes (major cities) | Yes (Prime) |
| Grocery delivery | Noon Daily and Noon Minutes | Amazon Fresh |
| Food delivery | Noon Food | No |
| Loyalty programme | noon VIP | Amazon Prime |
| Seller programme | noon Seller Lab | Amazon Seller Central |
| Best for electronics | Strong | Strong |
| Best for fashion | Namshi/SIVVI sub-brands | Decent range |
| Saudi ownership | PIF-backed | US-headquartered global |
| Customer care (KSA) | care@noon.com | amazon.sa support |
Summary: Both platforms are reliable and well-developed. Noon has an advantage in regional understanding, BNPL options, food delivery integration, and its homegrown identity. Amazon.sa has a wider international brand catalog and Prime delivery reliability. Many Saudi shoppers use both regularly and compare prices between them for significant purchases.
Noon’s Ecosystem: All Products and Services
Beyond the core shopping platform, Noon has built a full digital ecosystem in Saudi Arabia:
noon.com: Core e-commerce marketplace with millions of products.
Noon Daily: Grocery and supermarket delivery service. Order from major brands and receive delivery at home.
Noon Minutes: Ultra-fast delivery (under 1 hour) for everyday essentials from a curated selection of high-turn products.
Noon Food: Restaurant delivery integrated into the Noon app. Competes with HungerStation and Jahez in Riyadh and Jeddah.
Noon Supermall: Official brand storefront section ensuring product authenticity.
noon pay: Digital payment wallet with money transfer, purchase payment, and loyalty rewards.
Namshi: The Middle East’s leading fashion and lifestyle e-commerce platform, now part of the Noon Group.
SIVVI: Fashion-focused sub-brand with delivery across the UAE and Saudi Arabia.
Frequently Asked Questions
Q: Is Noon available in Saudi Arabia? Yes. Noon has operated in Saudi Arabia since December 2017 and is the country’s leading homegrown e-commerce platform. It delivers to all cities across the Kingdom, with same-day delivery in Riyadh and Jeddah for qualifying orders.
Q: How do I track my Noon order in Saudi Arabia? Open the Noon app, go to My Orders, and tap on your order. Real-time tracking with delivery status updates and the option to contact the driver directly is available for all orders.
Q: What is Noon’s return policy in Saudi Arabia? Noon accepts returns within 15 days of delivery for most products. Initiate a return via the app under My Orders. Select the item and tap Return. Collection is typically arranged within 1 to 2 days and refunds are processed within 5 to 10 business days.
Q: Does Noon offer cash on delivery in Saudi Arabia? Yes. Cash on delivery is available across Saudi Arabia. Pay the delivery driver when the item arrives. No card or account balance is needed.
Q: What is Yellow Friday on Noon? Yellow Friday is Noon’s biggest annual sale event, held in late November each year. Discounts reach up to 80% across major categories, including electronics, fashion, home, and beauty. It is the Noon equivalent of Black Friday and is the single largest shopping event on the platform.
Q: Can I use Buy Now, Pay Later on Noon in Saudi Arabia? Yes. Noon offers BNPL through Tabby (split into up to 4 payments) and Tamara (split into up to 12 monthly payments, or up to 24 months on the Tamara standalone app). Both are interest-free and Sharia-compliant.
Q: How do I sell on Noon in Saudi Arabia? Go to the seller at Noon Partners, register with your trade license and bank details, submit documents for verification, and wait 5 to 7 days for approval. Registration is free. Commission fees apply per sale and vary by category. You can choose FBN (Fulfilled by Noon) for hands-off logistics or FBP (Fulfilled by Partner) if you prefer to manage your own fulfillment.
Q: What is the difference between Noon and Amazon in Saudi Arabia? Both are major e-commerce platforms in Saudi Arabia with similar product ranges and delivery speeds. Noon is Saudi-backed (via PIF), has stronger BNPL options, includes food and grocery delivery in a single app, and has a more locally tailored experience. Amazon.sa has a broader international brand catalog and Prime membership benefits. Many shoppers use both.
Q: What is noon VIP? Noon VIP is Noon’s loyalty program offering 1% cashback on all Noon purchases, free next-day delivery on express orders, and priority customer service. It is available to all registered Noon users in Saudi Arabia and the UAE.
Q: Is Noon safe to buy from in Saudi Arabia? Yes. Noon, backed by the Saudi Public Investment Fund, is a registered company operating under Saudi e-commerce regulations and offers a 15-day return policy. Noon Supermall ensures authenticity for major brand purchases. For third-party seller purchases, check seller ratings and reviews before buying high-value items.
Conclusion
Noon is the benchmark for online shopping in Saudi Arabia in 2026. For buyers, it offers the widest range of products, same-day and next-day delivery, flexible payment including cash on delivery and BNPL, and a growing ecosystem of grocery, food, and essential delivery services all in one app.
For businesses, Noon’s Seller Lab provides a structured, transparent path to reaching millions of Saudi, UAE, and Egyptian shoppers. The combination of FBN logistics, Yellow Friday traffic, and Arabic-first customer experience makes it the most powerful marketplace available to businesses wanting to grow in the Gulf.
Download the app, create an account, and discover why Noon has become the go-to platform for online shopping in Saudi Arabia.
Related Saudi Scoop guides:
- Best Supermarket Chains in Saudi Arabia 2026 for offline and online grocery shopping
- Life in Saudi Arabia for Expats 2026 for settling into the Kingdom
- Best Breakfast Places in Riyadh 2026 for food discovery in Riyadh
DISCLAIMER: This article is for informational purposes only. Noon’s product range, delivery timelines, fees, and policies are subject to change. Saudi Scoop is not affiliated with noon. Always verify current terms at noon.com/saudi-en.
Vania Ali is a dentist by profession and a passionate blogger at Saudi Scoop. With a love for writing and exploring new places, Vania shares insightful content that informs and inspires readers while embracing the thrill of travel.
